FLORES Y CULTURA
centering Mexican design and Latina brilliance.
Frida’s Flowers
Frida’s Flowers envisions a world where culture, color, and beauty are central to our collective flourishing. The arts play a vital role in expanding our capacity for wonder and curiosity, and flowers, as an artistic medium, embody these qualities. Not only do they center culture, color, and beauty, but because nature serves as a co-regulator for our nervous systems, flowers also support the healing of our neural pathways and deepen our connection to the land.
At Frida’s Flowers, my design work is rooted in merging the fiercely feminine essence of flowers with a decolonized, funky framework of truth, goodness, and beauty. This design approach calls upon the wisdom of our ancestors and allows for thoughtful partnerships with community developers to infuse culture care work with tangible beauty. I believe flowers offer the gift to guiding our souls toward abundance, and my hope is that, through this space, you experience abundant reciprocity and vibrant care. May your thoughts and conversations become more beautiful and harmonious as you immerse yourself in the magic of Frida’s.
Madeline
I’m Madeline! I created Frida’s Flowers to celebrate culture, color, and community. I grew up in Mexico City and Costa Rica. Those are the places where I was deeply formed as a human being, surrounded by vibrant textures & colors, loud laughter, and a community where friends become family. Frida’s Flowers is inspired by those places, and by my grandmother Maria who worked as a tomato farmer as a child and has been creating beauty with her hands ever since.
The Making of Frida’s
Frida used many artistic mediums — including painted flowers — to communicate a disruptively healing message. She wanted womxn to connect with their own brilliance in bold, resonant ways, without permission or authority from oppressive systems designed to stifle them from blooming. Frida’s work made such an impactful mark that to this day it still tells healing stories, bridges communities, inspires aliveness, and welcomes grief. It’s like oxygen for feminist, anti-racist creatives.
Enter Frida’s Flowers. Fierce feminism, decolonized funk, & ancestral connection are the frameworks through which we create. We believe in a world that fiercely celebrates womxn, is full of funky, decolonized art that liberates us collectively into love, and in the empowerment that emerges when we connect with the lives of our ancestors. Frida’s Flowers is an invitation to dance at the intersection of culture, funk, and difference. Yes, through flowers.
Design Framework
Fierce Feminism | Designing floral art as a testament to the strength and tenacity of womxn in society and centering Latina brilliance.
Decolonized Funk | Restoring and repairing what has been taken and lost from dehumanized communities through floral art.
Ancestral Connection | Celebrating our unique contexts and the people who came before us as a way to imagine what’s possible for the future.
Now it’s your turn…
Tell me about you! What beautiful, wildly wonderful things are happening in your life? And because it’s me, I have to ask… Need any flowers?
